American Harvest took root in the "old barn" and former liqour store at 629 Route 18 South and Arthur Avenue in East Brunswick, NJ. The store was a pioneer in many ways; the first "farmer's market" in the area, offering produce, gourmet products, fresh baked goods, and amazing sandwiches. Shortly there after, the outdoor BBQ's began, and the smell of roasted pigs, chicken, ribs, mac n' cheese, and so much more cascaded down the highway each weekend.
As they say all good things come to an end, and unfortunately with the stock market and economy collapsing in 2007, things took a turn for the worst. The large space in East Brunswick was ultimately split into three smaller locations: A storefront in a strip mall off Union Hill Road in Marlboro, NJ, a location within the Rt. 516 Farmer's Market in Old Bridge, NJ and a deli location in the Maple Meade Plaza at 1892 US Highway 130, North Brunswick.
Pictured here is the aforementioned store, which was essentially the commissary for the other two. All catering was handled here, including the BBQ, rugelach and volcano apple pies, and the roasted meats were shipped to the other locations. Now operating as Harvest Specialty, new opportunities were beginning to emerge. The business model continued to shift away from retail and more towards catering and gifts.
It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. – Charles Darwin
For the last ten years, Harvest Specialty Catering has continued to cement a position as one of the premiere full-service caterers in Central NJ. The company offers on and off-premise catering for all occassions. By providing fantastic picnic and authentic BBQ options, to formal event and wedding catering services, plus a wide range of Italian and Eastern European favorites, there's plenty of options to consider. Our catering specialists are available to customize a menu to exceed your expectations, not the budget. Contact us today for more information!